About Pono Apparel Company
Where We Started
Established 2020 in Maui, Hawaii. Seeking to support our family screen printing business, we set out to create a fair-trade apparel line. To support textile manufacturers that care about the people that work for them. To support a global community and raise awareness about the textile industry. We collaborate with many brands including our Lunatic Hawaii Brand that features and supports local artists globally.
Our Textile Artists
We are partnered with Fair Trade Family Businesses in Turkey. The people are put before profit and you feel it in the threads! Turkey is known for holding the highest textile standards in the industry. We cut out the middle man and put the power to create in your hands!
What Does It Mean to Be Pono?
To be Pono means to be righteous, in a state of balance, and to live in harmony with oneself, others, and the land. It's a core Hawaiian value that embodies goodness, integrity, and doing what is right, proper, and just in all aspects of life. Striving to live pono involves acting with care, respect, and moral uprightness, even when no one is watching-
It's kind of our mission statement.